“Mobile first” is a refrain that will be familiar to anybody in design. Fifty-three percent of Americans access the internet on their phones, and 31% of smartphone users report that their primary means of using the web is mobile. So it makes sense that increasingly, web design treats mobile as a priority instead of an afterthought.
But the mobile-first mindset goes beyond just responsive web design – it touches every part of an organization.
Sales forces that intentionally integrate mobile into their daily routines have already seen results. Almost three-quarters (73%) of sales executives using tablet or mobile solutions report that they’ve achieved ROI. And companies using mobile apps and sales systems reported a 26% increase in win rates.
The action items for sales leaders in light of this data? Work with Marketing to ensure sales enablement materials are produced in a mobile-friendly manner. In addition, don’t adopt sales tools that can’t be accessed via mobile – 36.6% of salespeople said that a solely laptop/desktop setup is unsuitable for field activity.
Mobile’s not just a trend – it’s here to stay. The infographic below from App Data Room has even more statistics on how mobile technology access empowers sales forces to be more productive and sell better.
from HubSpot Sales Blog http://ift.tt/1Lcbzxs
from Local SEO, PPC, Video & Social Media Marketing Exp http://ift.tt/1LccJcj
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